Search Engine Optimization and Web Scraping work together well in order to help companies get their products out, and optimize who they are reaching with marketing, in order to make sure those who are seeing their products would actually be interested in purchasing them.

But What is Web Scraping?

Web scraping is a process that extracts items and information from web pages, including text, code, and images. Scraping is used in many ways to help companies, and other ways as well.

“Scraping speeds up the manual process of copying and pasting items on a page with your mouse and keyboard. For example, a human could spend hours manually updating 500 title tags. With a good scraper, it would take a minute. Scraping is increasingly common. For example, the web crawler Screaming Frog uses scraping to extract data from a website. Google scrapes websites to display rich snippets on organic search results. The text in Google’s answer boxes comes from scraping. For years merchants have scraped competitors’ product pages to obtain their prices quickly. Your site may be getting scraped right now — as you read this. Scraping your own site can be useful. Scraping can quickly gather all of your products and prices into a single spreadsheet for further analysis. Content thieves use scraping to reproduce articles and images. Spammers rely on scraping tools to impersonate a website and mimic its success. Such tools also facilitate spammers scraping select content and spinning it into new posts. Google doesn’t like this because the result is generally low-value pages. But for spammers, it can be a fast way to trick Google in volume. Sometimes it works, but not nearly as well as it used to.”

How Does this Help in Search Engine Optimization?

Web scraping can be used to see what key terms websites that appear high up in search results contain, and then you can take those terms and include them on your own page for a similar result. The same can be done with images. It can also be helpful in finding out what competition for a good or service is out there, and compare prices and goods or services to make informed choices on making your company more appealing to consumers.

However, web scraping is something to be careful about, as some websites or companies do not allow it. “Websites sometimes disallow scraping as part of their terms and conditions. A few years ago, for example, LinkedIn sued 100 people who used scrapers to copy user data. It’s important to know what a website allows (or disallows) in terms of scraping.”

Why Do Search Engine Optimization and Web Scraping Matter to You?

In the world of digital shopping and e-commerce, getting your product or company out there becomes a new sort of challenge. Web Scraping and SEO can be used in order to do so, and help your company get out there and reach more people. Ideally, they can be used together to make your company, goods, services, and website reach more people and interested consumers.

How Can Global Netwatch work for you along with Scraping and SEO?

If you utilize web scraping and SEO effectively, you are likely to have an increase in traffic to your website. Due to this, it will become even more important to make sure that your website is working properly. We at Global Netwatch offer monitoring services to help keep an eye on your website, and make sure you know if there are any issues. This is helpful in maintaining a website that is user-friendly and efficient. Users don’t want a website that is slow or difficult to navigate, and Global Netwatch can keep an eye on your speeds, letting you know if there are issues, so that they can be amended quicker.