E-commerce continues to be an important part of business in the world today. As we have spoken about before on this blog, it has been around for a while, and been on a consistent rise since it first began. That rise has only increased in recent months due to quarantine and the safety of no touch, digital transactions. What exactly is e-commerce, and what do you need to know in order to make the most of it?

The basic definition of e-commerce is “transactions conducted via the internet.” The first example of e-commerce was back in 1994, and since then, it has only grown, becoming the giant we know it as today. E-commerce has changed everything from sales to employment within the service industry. “From 1997 to 2016, employment in the ecommerce sector increased by 80%.” Clearly, e-commerce will continue to grow, and is not going anywhere. E-commerce is so popular, and dominant in consumerism is because of the ease. A purchase can be made online at any time of day, from wherever the consumer wants to make the purchase. This is very different to brick and mortar stores, who close at specific times, and require the consumer to be there in person. There are many different types of e-commerce, and they all play an important role in its popularity and growth. Examples of these types of e-commerce are “business to consumer”, “business to business”, “‘consumer to business”, “consumer to consumer” and more. E-commerce can be used in many different ways to benefit those that use it however they need. Business to consumer is the most common aspect of e-commerce, but all of the other types play a part of the growth of e-commerce.

In an article posted on PYMNTS.com, the author takes a look at some of the important things to know, especially in our current day and age. Though the internet and e-commerce make products from all over the world more readily available to a consumer anywhere, and had been pulling the world closer to a truly global marketplace and economy, this has seen a backshift due to the coronavirus pandemic, and people’s fear of it. In the more recent months, this has lessened the global aspect of e-commerce, and has increased the local side of it. “Internet advancement is arguably one of the key forces behind globalization, but deglobalization could have a huge impact on the internet, because it is transnational by nature… Deglobalization may eventually lead to a more local supply chain and localized brand infringements.” This change in globalization versus deglobalization is only one of the important things to keep in mind.

The pandemic has caused a necessity for more e-commerce, and for companies and businesses to take that seriously. The idea of having the availability for a purchase to be made on any device, whenever and wherever the consumer chooses to do so, is increasingly important. The idea of this accessibility is referred to as pervasive e-commerce. “Pervasive eCommerce is the practice of making every touchpoint a commerce point. Again, it’s not a brand-new concept, but one that has been accelerated by the pandemic. It has also been known by its acronym ATAWAD (anytime, anywhere, any device).” This brings into point the desire for convenience and speed in today’s society. We as people like things to be quick and easy, which makes pervasive e-commerce that much more important. If we are able to quickly buy something with just a few taps or clicks, we often are more likely to end up actually purchasing it.

The look and functionality of a website on any device is also an important factor to keep in mind. More and more consumers are using their phones to make purchases as opposed to their computers. Due to this, a good website needs to look good and be functional on both computers and on phones. This is important because if a website is hard to navigate or does not properly load on a phone screen, the consumer is less likely to take the time and effort to actually shop or purchase something on that site, if they are on their phone. Due to this concern, there are programs that can be used in order to ensure that your website looks just as good on a cellphone screen as it does on the computer. They are made specifically to help with the issue of resizing and reformatting a website for a smaller, more compact view.

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